Giulia MarescaTyche Black ↗︎

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I see what is missing.
Then I design it.

I identify opportunities and turn them into products, stories and businesses that people want and markets value.

For more than 20 years, I have worked across luxury, fashion, music, entertainment and technology—designing new categories for global brands, building a technology company and developing original intellectual property.

About

From product
to story.

I am Italian Brazilian, shaped professionally by Milan and London, and now based in Switzerland. With Sergio Mottola I am a partner of Tyche.Black, an AI-native strategic design consultancy; this site is my own work.

My career began in fashion, where I learned to understand why people desire one product and ignore another.

I worked inside some of the world’s most recognised luxury and fashion houses, including Tod’s, Moncler, Christian Louboutin, AllSaints and Emilio Pucci.

The work was never only about designing an object. It began with understanding the identity of a brand, recognising what was missing and creating the right product and story for its market.

That way of thinking still defines everything I do.

Giulia Maresca in a black suit
Giulia MarescaPartner, Tyche.Black

Selected Work

Created from within.

Bags and accessories, inside the house: the brief, the line, the team, the category. What each house sold afterwards that it had not sold before.

Tod’s campaign
01Tod’sLaunched the men’s accessories line
Moncler campaign
02MonclerDesigned the accessories from the early years under Remo Ruffini
Christian Louboutin campaign
03Christian LouboutinBuilt the handbag line into a core category
AllSaints campaign
04AllSaintsBuilt the accessories team and the category
Emilio Pucci campaign
05Emilio PucciLeather goods, footwear and accessories

Storytelling and IP

Fashion is the foundation.
Not the boundary.

My current work focuses on five connected territories.

These are cultural and commercial spaces where behaviour is changing—and where new products, stories, experiences and businesses can be created.

01Fashion
02Women
03Wellness
04Longevity
05Entertainment

I develop original ideas and intellectual property designed to move across physical products, entertainment, technology and culture.

Contact

For a decision that needs both of us: Tyche.Black. For collaborations, new ventures and original IP: write to me on socials.

Let’s design
what is missing. ↘︎

Contact Tyche Black ↗︎